The rules

Short, because there isn't much to explain.

1. 01

   Rank is the total amount bid on a listing.

   Nothing else affects rank. No algorithm, no engagement, no vibes. Money, descending.

2. 02

   There is one board. Everyone is on it.

   Creators and businesses share the same ranking, the same money, and the same #1. A skincare brand can outbid a podcaster; a fan can outbid the brand. That head-to-head is the whole point.

3. 03

   Category is a tag, not a division.

   @handles get tagged Creator, websites get tagged Business, and you pick the platform when you claim your spot. The filter chips above the board only change what you're looking at — never who is #1.

4. 04

   A handle is only half an identity.

   @kyle.osborne on TikTok and @kyle.osborne on Instagram are two separate listings with two separate ranks and two separate piles of money. Every listing is keyed to one profile link, so pick the right platform before you pay.

5. 05

   We do not check that the account exists.

   Letters, numbers, dots and underscores, 30 characters max — that's the whole validation. If you pay to rank a typo, congratulations: the typo is relevant and you are out $5.

6. 06

   New listings start at $5.

   Whole dollars only, $1 increments. No cents. Cents are for people who negotiate.

7. 07

   Raising an existing listing costs only the difference.

   Enter the same handle or URL and pay the gap between its current total and your new total, minimum +$1. Defending #1 is cheap per move. That is deliberate.

8. 08

   Bids are never refunded.

   If you get dethroned, your listing keeps its total and simply drops in rank. You bought a position, not a promise.

9. 09

   You do not have to outbid #1.

   Pay less and you'll land wherever your money puts you. Page two exists. Page two is irrelevant.

10. 10

    Ties go to the older bid.

    Show up earlier or spend more. Those are the options.

11. 11

    Anyone can bid on behalf of anyone.

    Fans can claim relevance for their favorite creator. There is an optional "bid placed by" field so the feed can read "@fanaccount claimed relevance for @creator."

12. 12

    Descriptions are 140 characters, plain text, no links.

    Whoever bids on a listing can rewrite its description. Yes, including your rivals. Bid higher.

13. 13

    We remove garbage.

    Adult content, gambling, crypto pump links, and hate get blocked before checkout or hidden after. Hidden listings are not refunded. That is the point.

14. 14

    No accounts.

    A listing is its handle or URL. Leave an email at checkout only if you want to be told, in writing, that you are no longer relevant.

Rank is the bid. Nothing else. Complain to your accountant.